Brainedge – 94 Courses in 4 Months Case Study

About the client

Logo of Brainedge Brainedge is a technology startup that aims to take leadership in the online education industry, challenging giants like Coursera and Udacity. Their primary goal was to tackle two major issues: the high drop-off rates of students in online courses and the limited accessibility of content for non-English-speaking audiences.

Brainedge tackled these challenges by introducing a learn-to-earn system, rewarding students with crypto coins for course progress and performance. They also used AI to make content localization faster, expanding access to global learners.

Goal

To validate their hypothesis, Brainedge needed an initial portfolio of courses to be created from scratch and then localized into two additional languages to launch the platform within a reasonable timeframe.

Brainedge was looking to create courses to cover fourteen areas of expertise, from communication and marketing courses to algorithmic trading and blockchain, consisting of:

94 courses;
381 individual lessons, all of which would be translated and localized into three languages (Spanish, French, and English).

Challenges

The challenge was how to create a portfolio from scratch fast, that was cost-effective but yet of high quality and make it happen within 4 months.

What we did

Alignment with existing assets

Image showing mapped user needs for Brainedge – AI course We mapped user needs to existing courses, selecting and adapting the best materials to fit Brainedge’s guidelines—covering 70% of the catalog.

AI development with expert validation

Photo of a Blue Carrot team member working on the laptop in the office For the remaining 30%, we used ChatGPT for draft development. Instructional designers structured videos, added content and exercises, and SMEs ensured accuracy.

Template-driven design

Screenshot from Brainedge – AI course developing We used templated graphics to maintain brand consistency while speeding up production and reducing costs. These assets enabled quick edits and seamless integration of illustrative elements.

AI-powered localization

Screenshot from Brainedge – AI course showing a lecturer seating in the room We used Heygen AI to localize videos into Spanish and French, replicating the speaker’s voice and adjusting lip-sync for a seamless, efficient translation.

Optimized visual production

Screenshot from Brainedge – AI course showing a woman with dollar and Franklin on background To reduce production time and costs we used AI platform MidJourney, which generated graphics for the course thumbnails in the LMS.

LMS selection for scalability

Screenshot from Brainedge – AI course showing lesson number two with title and video We chose an LMS that supports dynamic xAPI packages, enabling course updates without disruption and allowing SCORM/xAPI exports for seamless integration with third-party platforms.

Project breakdown

Curriculum mapping - Miro

Developed a comprehensive curriculum map to structure the learning plan.

Market research for existing courses

Analyzed available courses on the market to identify suitable materials.

Branding and reformatting purchased courses - After Effects

Customized and branded pre-existing courses to align with the platform’s design and standards.

Scriptwriting and assessment creation for new courses – ChatGPT

Utilized AI to draft course scripts and create assessments tailored to learning objectives.

Courses filming

Coordinated all aspects of filming, including planning and execution.

Custom graphics and LMS thumbnails – MidJourney

Designed unique graphics and icons for both videos and the LMS.

Branding new courses – After Effects

Applied consistent branding to newly created courses to match the overall platform style.

Localization into two additional languages – DeepL + Heygen

Translated and localized courses into Spanish and French, using AI tools to generate voiceovers and adapt lip-syncing seamlessly.

Results

We delivered all 94 courses on time, within budget, and to the highest quality standards. We completed the project in just four months by reusing content, using AI tools, and creating templated assets. This helped Brainedge launch its e-learning platform quickly and reach a global audience with localized content.

Client testimonial

“Working with Blue Carrot was an absolute game changer for us.

Thanks to their solutions, we were able to launch our platform in just four months—something that would have been impossible using traditional methods”

Daniel Leiker

Chief Learning Officer

Brainedge – AI course localization case study

About the client

Goal

Challenges