DreamCo — animated promotional video case study

DreamCo Design is a US-based creative marketing and web studio. The company develops and markets websites and apps, serving medium-sized enterprises and small businesses across the United States. DreamCo Design employs retro style branding across its logo, website interfaces, and social media communication, distinguishing itself from trend-chasing competitors through emotional resonance and authenticity.

The idea was to stand out with an extraordinary animation concept, use it to share corporate values among potential customers, and strengthen DreamCo Design branding as a whole. As a result, the company expected a new video to boost sales and bring them more loyal customers.

The start of any project requires clarification of future video campaign details. In the case of DreamCo Design, we were dealing with a promotional and semi-explainer video for a website’s first screen. That defined the video length and word choice.

All in all, deeper knowledge of the client’s target audience, marketing objectives, competitive environment, and corporate principles helps to create a highly effective piece of animation.

• The classic animation rules
  The video for DreamCo Design is a rare animated promotional video example. We used plenty of frame-by-frame animation and classic animation. Such a video creates both peculiarity and complexity due to the need to understand each scene’s attributes clearly. Any changes to ready-made scenes result in the need to create a new scene from scratch.
• Meaningful ‘vintage’ approach
  The choice to favor classic animation and post-war American aesthetics required careful preparation before getting into script and style frames. Our task was to develop a visual language that would spread nostalgic vibes and find a way to incorporate the modern things DreamCo Design offers to its clients, specifically internet marketing strategies, eCommerce, website development, and more.
• Staying in line with an overall branding
  Vintage-style branding helps brands stand out from competitors that hunt for trends and emphasize innovations. It also enables them to connect emotionally to an audience. DreamCo Design exploits retro style in its logo, website interfaces and communication on social media. As a result, we had to adhere to our client’s existing ‘retro’ concept. Explore more on this topic: Creating Characters for Explainer Videos: Tips & Tricks.

1. Team behind the video
   The project was brought to life by a skilled creative team: a creative producer, scriptwriter, storyboard illustrator, visual artist, motion designer, color editor, sound designer, and voiceover artist. Each member contributed to shaping this promo video animation example from the ground up.

    

2. Timeline and production details
   It took the Blue Carrot team around three months to complete this animated promo video production. While this type of video usually takes about six weeks, the use of classic frame-by-frame animation extended the timeline. With no shortcuts available, each scene had to be crafted manually—frame by frame—to achieve the desired visual richness and nostalgic feel.

    

3. Production steps
   Our workflow followed a clear and collaborative structure:

• Client briefing
• Developing and presenting video ideas
• Creating a working script and storyboard
• Defining style frames and visual details
• Producing frames and assembling them into animated sequences
• Finalizing sound production
  By maintaining two rounds of approvals at each stage, we ensured a smooth production process and avoided costly revisions, all while delivering a high-quality promo video animation example that hit every mark.

DreamCo Design reported growth in conversions soon after adding a video to their main page header. In brief, our customers were delighted with the collaboration with Blue Carrot. As planned, they posted the video on their website’s home page and also used it in their YouTube promo campaigns. DreamCo Design marketing executives said the company boosted conversions on its home page and received several new clients.

At Blue Carrot, we enjoy turning our work into animated promotional video case studies and polishing our services by analyzing each project experience. Explore more on building smart video campaigns here: Video marketing ROI: measurement metrics and improvement methods.