Manymore — 2D explainer video case study

Manymore is a platform designed to simplify the process of organizing youth sports activities. It aims to ensure that coaches are properly vetted, with background checks and certifications completed swiftly to guarantee a safe environment for sports activities.

The main goal of the video was to introduce Manymore’s platform and explain the critical benefits it offers for organizing sports activities securely and efficiently. The aim was to highlight the ease of hiring reliable professionals and the platform’s focus on ethical interaction in youth sports.

• Balancing technological features with real-world applications to appeal to the target audience.
• Aligning the video with Manymore’s branding while ensuring it felt fresh and engaging.
• Effectively conveying core values like transparency, reliability, and safety in a concise, visually appealing format.

1. Conceptualization & Style framing
   We developed a clear concept and visual style to ensure the video aligned with Manymore’s branding and had a fresh, engaging vibe.

2. Scriptwriting & Storyboarding
   We wrote a concise, compelling script and created a storyboard to outline the video’s structure, ensuring clarity and alignment with the client’s message.

3. Animation process
   Using a bright color palette and thin lines, we created a 2D animated video that conveyed transparency and reliability.

4. Voiceover & Finalization
   We recorded a professional voiceover to accompany the animation, added sound effects, and made final tweaks to ensure a polished final product.

In just 5 weeks, Blue Carrot delivered a ready-to-broadcast 2D explainer video. The scope of work included conceptualizing, style framing, scriptwriting, and voiceover recording, among other tasks. The result was a clear and engaging video that communicated the platform’s benefits, increasing the target audience’s awareness and engagement.