Manymore β€” 2D explainer video case study

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Video type:
explainer video
Technique:
2D
Duration:
66 seconds

About the client

Manymore is a platform designed to simplify the process of organizing youth sports activities. It aims to ensure that coaches are properly vetted, with background checks and certifications completed swiftly to guarantee a safe environment for sports activities.

Goal

The main goal of the video was to introduce Manymore’s platform and explain the critical benefits it offers for organizing sports activities securely and efficiently. The aim was to highlight the ease of hiring reliable professionals and the platform’s focus on ethical interaction in youth sports.

Challenges

  • Balancing technological features with real-world applications to appeal to the target audience.
  • Aligning the video with Manymore’s branding while ensuring it felt fresh and engaging.
  • Effectively conveying core values like transparency, reliability, and safety in a concise, visually appealing format.

What we did

Developed a clear concept and visual style aligned with Manymore’s branding.

Created a storyboard and wrote a compelling script that highlighted the platform’s key features and benefits.

Produced a 2D animated video, integrating real-life scenes with user interface elements to showcase the platform’s technology.

Used a bright color palette and thin lines to visually represent transparency and reliability.

Added sound effects and made final adjustments to ensure the video was polished and ready for broadcast.

Project breakdown

  1. Conceptualization & Style framing
    We developed a clear concept and visual style to ensure the video aligned with Manymore’s branding and had a fresh, engaging vibe.

  2. Scriptwriting & Storyboarding
    We wrote a concise, compelling script and created a storyboard to outline the video’s structure, ensuring clarity and alignment with the client’s message.

  3. Animation process
    Using a bright color palette and thin lines, we created a 2D animated video that conveyed transparency and reliability.

  4. Voiceover & Finalization
    We recorded a professional voiceover to accompany the animation, added sound effects, and made final tweaks to ensure a polished final product.

Results

In just 5 weeks, Blue Carrot delivered a ready-to-broadcast 2D explainer video. The scope of work included conceptualizing, style framing, scriptwriting, and voiceover recording, among other tasks. The result was a clear and engaging video that communicated the platform’s benefits, increasing the target audience’s awareness and engagement.

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