Market Simplified β€” 2D explainer video

Video type:
explainer video
Technique:
2D motion graphics
Duration:
1 min 07 sec

About the client

Market Simplified is a global leader in providing mobile-first digital solutions for the financial services industry. With a focus on creating seamless, secure, and innovative mobile banking and payment systems, they help financial institutions stay ahead of the curve in a rapidly changing digital landscape. Their solutions are designed to improve user experience, enhance operational efficiency, and enable financial institutions to offer cutting-edge services to their customers.

Goal

The main goal was to explain Nitro XP’s functional platform that creates customizable, high-performance applications dedicated to financial services companies.

Challenges

How can one promote or explain financial services in a way that will grab the attention of the target audience and keep them focused for at least one minute? Blue Carrot’s solution was a simple visual storytelling, with positive and appealing recognizable characters, and balanced color solutions. Β  Β 

What we did

Campaign Overview
We used a 2D artistic style with warm colors to make the financial app builder appealing to startups and fintech newcomers.

Voiceover Focus
The voiceover highlights challenges like time-consuming coding that slows small teams behind market leaders.

Product Emphasis
The Nitro XP explainer showcases the intuitive drag-and-drop builder with full interface customization.

Project breakdown

The video for Market Simplified is of medium complexity and took Blue Carrot 6 weeks to develop from scratch. The scope of work includes developing a unique visual style based on existing Nitro XP branding, storyboarding, scriptwriting, animation, voiceover recording, and sound design. As the result, our explainer video services provided a dynamic and visually clear explainer, tailored to brand identity.

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