Goal: to promote the client’s tool for customized QR code generation
Client: MayQR
Genre: explainer video
Style: 2D animation with UI elements integration
Duration: a 56-second video and its shortened version of 16 seconds
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A video explainer for digital tool: 2D, interfaces, and character-based storytelling
To promote businesses offline, their owners and marketers must be creative at each communication level. A QR code that leads to a corporate website or social media account is no exception. MayQR (“QR Code Generator.” MayQR, 2024) offers clients a free and handy tool to generate and customize their QR codes to stand out from the crowd. With its help, users can create a code featuring brand colors, decorate it with images, or work on seasonal or thematic codes for any of their creative needs.
In their marketing campaign, MayQR leveraged a video explainer to promote their free solution to English and Spanish-speaking audiences. MayQR also needed two versions of the explainer so that they could use the content for campaigns on various platforms.
The Blue Carrot team opted for 2D graphics and a visual style that followed MayQR’s branding for a light and engaging video. Real interface integration helped us present the tool’s key advantages, and a character representing its target audience was used to spark interest and guide viewers through the video story.
Full-cycle explainer video production for MayQR
For MayQR, Blue Carrot took over all tasks concerning explainer video production. The full-cycle creative process took about nine work weeks and included style framing, storyboarding, sketching, motion design, sound design, and many other aspects.
The explainer’s main and short English versions were fully localized for Spanish-speaking audiences to help MayQR engage with local audiences. The video itself was multipurpose, too. Our client can use it at the earlier sales funnel stages to evoke the interest of potential customers on social media or blogs; in the mid-funnel marketing campaigns, the same video is suitable for lead nurturing and promoting advanced features of the QR generator, like zero-party data gathering and collecting analytics.
👉 Interested to know the budget of this video? Read Explainer Video Production Pricing Guide: Breakdown of Explainer Video Costs.
