Nurissa — branded 2D animation video

Founded by Willy Pauli as a small family business, Nurissa has become a leading Swiss catering company with over 3,000 regional clients. Today, the company is headed by Pauli’s grandson, Joël. He took over the leadership on his 30th birthday and the family business flourished. Joël was the first to leverage the latest tech innovations while contributing to nature protection and the local economy.

Nurissa aimed to celebrate its 60th anniversary with a brand campaign that reinforced its identity and values. A key element of this campaign was a heartfelt video that would showcase the brand’s history, leadership, and deep social commitment. The video needed to engage audiences across corporate social media and the company website, effectively conveying Nurissa’s essence in a compelling and visually appealing way.

The main challenge was to capture the essence of Nurissa’s legacy and values in a way that felt both authentic and visually engaging. Translating these themes into a vibrant 2D animation while ensuring the message remained clear, entertaining, and easy to understand was key to achieving the desired impact.

The video for Nurissa is playful, light, and informative, capturing the essence of the brand through engaging 2D animation. We carefully chose a color palette and visual style that feels modern yet timeless—distinct from previous Nurissa campaigns—while ensuring the content remains consistent with the brand’s recognizable identity. The animation seamlessly integrates the company’s values with a creative twist, making it both captivating and memorable.

Blue Carrot handled the entire video production process from start to finish. Our scope of work included conceptual development, scriptwriting, style framing, creating custom illustrations, and much more. Additionally, we were tasked with designing 2D prototypes of Willy and Joël Pauli, along with authentic representations of Nurissa’s products and equipment. The project spanned six weeks, from initial concept to a fully polished, ready-to-publish brand story.

The video successfully captured the attention of Nurissa’s audience, helping the brand increase engagement across its social media channels. It was well-received by both new and existing customers, contributing to a notable boost in brand awareness.