P6 Technologies — 2D explainer video case study

P6 Technologies is developing top-notch tech tools to simplify and streamline global renewable fuel production. In particular, their digital solutions are oriented toward optimizing fuel production and logistics by automating resource management and enabling producers to deal with legal documentation, taxes, etc, with fewer expenses.

To promote services for businesses involved in renewable fuel production.

With vast expertise in promoting tech enterprises and heavy industries, Blue Carrot offered to create a 3-minute explainer video for P6 focused on the key issues they are resolving for the new generation of renewable diesel, sustainable aviation fuel, and recycled biogas producers. Avoiding penalties, getting tax incentives, conducting laboratory testing, and local licensing are some examples of tasks that customers can automate with P6.

The new video was to serve as a promo explaining to potential clients how to boost their growth and shape a new market.

A video explainer is a promising format for innovative tech companies to promote solutions by explaining why it is effective and how clients can benefit immediately. In the video for P6, we started with a story pointing out the major concerns investors and producers may have while working in the renewable fuel industry. Moving from the concerns to its solution, Blue Carrot introduces P6 by directly showcasing its features and interfaces.

1. We leveraged live-action video mockups and product interfaces to create a dynamic, trustworthy feel for the video.

    

2. Schemes and 2D animation, aligned with the P6 visual identity, enhanced the clarity of the messaging.

    

3. This approach not only strengthened brand recognition but also optimized production time, allowing the team to complete the video in just 3 weeks—from script development to voice-over recording and sound design.

The video successfully conveyed the key benefits of P6, generating positive feedback from both investors and potential customers. By integrating engaging visuals and clear messaging, the explainer helped position P6 as a trustworthy and innovative solution in the renewable fuel industry, increasing brand awareness and interest.