Goal: to promote services for businesses involved in renewable fuel production
Client: P6 Technologies
Genre: 2D explainer based on animation combined with life-shot video
Duration: 207 seconds
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Presenting a digital solution for the renewable fuel industry
P6 Technologies is developing top-notch tech tools to simplify and streamline global renewable fuel production. In particular, their digital solutions are oriented toward optimizing fuel production and logistics by automating resource management and enabling producers to deal with legal documentation, taxes, etc, with fewer expenses.
👉 With vast expertise in promoting tech enterprises and heavy industries, Blue Carrot offered to create a 3-minute explainer video for P6 focused on the key issues they are resolving for the new generation of renewable diesel, sustainable aviation fuel, and recycled biogas producers. Avoiding penalties, getting tax incentives, conducting laboratory testing, and local licensing are some examples of tasks that customers can automate with P6.
The new video was to serve as a promo explaining to potential clients how to boost their growth and shape a new market.
Key elements of the explainer for P6 Technologies
A video explainer is a promising format for innovative tech companies to promote solutions by explaining why it is effective and how clients can benefit immediately. In the video for P6, we started with a story pointing out the major concerns investors and producers may have while working in the renewable fuel industry. Moving from the concerns to its solution, Blue Carrot introduces P6 by directly showcasing its features and interfaces.
👉 We leveraged live-shot video mockups and product interfaces to make the video look more trustworthy and dynamic. Schemes and 2D animation in line with the P6 visual identity helped us make the messages shared in the video more understandable and strengthened brand recognition among potential customers. This approach also optimized the video production time, so the team spent just 3 weeks developing an explainer, from its script to a voice-over recording and sound design.
