Parallelo — 3D promo video case study

Parallelo is an innovative software solution that leverages artificial intelligence to help architects, on behalf of builders, identify the most area-efficient solutions for the development of new and large housing projects. The software aims to streamline the design process, enabling architects to maximize space, reduce costs, and optimize the overall layout of buildings.

Parallelo needed a compelling and visually engaging way to introduce its software to potential clients and users. The goal was to showcase the power of AI in architectural design, emphasizing how the software can revolutionize the way large housing projects are planned and executed.

To communicate the futuristic nature of the software, we used a 3D visual style to create a dynamic and immersive experience. The video combines sleek, modern 3D models and animations to highlight Parallelo’s innovative features, demonstrating how it can help architects make more efficient design choices in large-scale housing projects.