Punahou — global Aloha explainer video case study

Marketing

Goal: We got a request from the Punahou school for the creation of an introduction and safety video for a new software platform that they developed called Global Aloha. They wanted to ensure that there was some preventative safety training embedded in the system. Punahou didn’t have a cool video intro yet, so putting the two together was their goal.

Watch this project on Behance 👀

👉 The main message: Be safe. Have fun. Make a difference in the world. Connect with like-minded people on common projects.

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Solution: 2 min explainer video done in Hawaiian style with Aloha spirit. The characters were developed based on the real students of Punahou school. To achieve the atmosphere a lot of local things, such as plants, creatures, clothes, and so on were visualized.

“We love this so much! It’s perfect. Thank you so much.

 

It’s so good! Your team created the exact vibe that we’re looking for, and that we feel is authentic to Hawai’i.

 

We’re so excited with the outcome and want to say MAHALO for your hardwork and talent”.

– Daniela Goddard
Director at Luke Center for Public Service, Punahou School

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