Robusta Mattress — 3D explainer video case study

Robusta, a Swiss-based company, with over 90 years of history, specializing in beds and mattresses, combines time-proven know-how with innovative technologies. It regularly improves its models, always requiring materials to explain upgrades and remind customers about the time-proven technological nuances of everything Robusta produces.

To promote a mattress through a detailed product overview.

Products like beds and mattresses are hard to promote online. Having a wide selection of products, clients prefer to apply all their senses while selecting a mattress for their homes. However, there is always an exception for brands like Robusta, which have been committed to delivering healthy sleep solutions for almost a century.   

To fulfill Robusta’s need for social media content, Blue Carrot created a promo video leveraging minimalist 3D animation. There, we take viewers on a quick tour inside the mattress and show how its elements work together for a client’s health and comfort. No voiceover is needed here, since all information is given visually, making the content easier to comprehend.

1. Client-centered approach
   The 3D animated promo video was crafted to be brief, concrete, and focused on Robusta’s customer needs, considering the short attention span of social media users.
2. Storyline focused on key values
   The video centered around customer well-being and high after-sleep performance, highlighting the mattress as a long-lasting product that exemplifies Swiss quality standards.
3. Detailed 3D animation
   The video included animated 3D models of the mattress parts and layers, with each new element accompanied by an explanation of its name and key properties, promoting transparency.
4. Efficient production timeline
   Blue Carrot delivered the social media-ready video in 4 weeks, covering scripting, 3D modeling, and animation, all based on visual references and a storyboard provided by Robusta’s team.

Delivered on time and within budget, the 3D animated promo video helped drive increased engagement on social media and positioned Robusta as a trusted, high-quality mattress brand.