Socket Supply — animated explainer video

Socket Supply enables customers to build fast-working and secure native apps that don’t rely on cloud services. The essential advantage of the approach is to invest more in one’s products instead of spending a fortune on third-party cloud environments or instant internet access. 

As part of its promotional campaign, Socket Supply goal was to use a short, attention-grabbing video that explains to the target audience (web developers, digital product owners, and software engineers) how to save budget and effort by leveraging next-generation peer-to-peer technologies based solely on HTML, CSS, and JavaScript.

The key challenge was to convey the simplicity, security, and flexibility of Socket Supply’s solution within a short video format. We needed to break down complex technical concepts into an engaging and easy-to-understand narrative while ensuring the message resonated with target audiences.

Blue Carrot took about six weeks to produce a ready-to-use promo video for Socket Supply. The team handled the entire production cycle, including storyboarding, developing a recognizable style, writing a script, motion graphics development, and other tasks. As a result, our client received a video they can use on their website, for social media campaigns and offline events, or as part of email onboarding. 

The final video delivers a clear and concise message, allowing viewers to quickly grasp the benefits of Socket Supply’s technology without getting lost in technical details. By focusing on the audience’s core needs, the video effectively demonstrates how the solution simplifies app development while ensuring security and flexibility.