Two-thirds of people now watch at least one instructional video weekly (TechSmith. 2024 Video Viewer Trends Report. TechSmith Research Report. 2024), from learning a new skill to solving everyday problems. This number presents a massive opportunity for companies — if employees naturally watch videos to learn in their personal lives, why not leverage the advantages of video-based learning corporate for employee development?
Video learning has become more than a trendy addition. It is an essential tool for corporate education, increasing learning engagement and upskilling employees while offering organizations a scalable, cost-effective solution.
In this guide, we’ll explore the role of video in corporate training, discuss its benefits and common challenges, and share best practices for implementation. From onboarding new employees to developing advanced skills, you’ll gain useful insights for integrating video content into your training strategy. 🚀
Summary
- The rise of video-based learning in corporate training
- Key benefits of video-based learning for corporate training
- Challenges and solutions in implementing video-based learning
- How to choose the right type of training
- How Blue Carrot can help your business
- Conclusion: Maximizing training impact through video-based learning
The rise of video-based learning in corporate training
Today, video content is a building block in achieving corporate educational objectives. Have you ever wondered how it began and became mainstream? Let’s find out in this section.
The digital transformation of corporate education
The shift to computer-based training (CBT) marked a significant step forward, opening doors to e-learning platforms. Companies started using e-learning videos for corporate training programs managed with learning management systems (LMS)
With YouTube’s launch, people accessed more multimedia content, particularly video, and online learning tools like virtual classrooms. Khan Academy pioneered MOOCs (massive open online courses), demonstrating video-based education’s effectiveness (Educational Technology Timeline 2010–2020. Timetoast Educational Archives).
Today, innovative technologies, such as virtual reality (VR) and augmented reality (AR), are changing how we learn by creating immersive environments where learners can simulate complex tasks. Artificial intelligence (AI) improves learning by automating administration, providing personalized feedback, and supporting special needs. These advancements improve efficiency while allowing instructors to fully focus on teaching tasks (Educational Technology. Wikipedia Encyclopedia. 2025).
Corporate training in the remote work era
The shift to remote work, accelerated by COVID-19, created training challenges in companies. How can you ensure training effectiveness in a remote setting? How do you manage team knowledge when everyone is scattered worldwide? How do you make sure everyone gets the same quality of training?
Clearly, video content provides the answer to these questions. Training videos allow employees to learn at their own pace and with flexibility. Meanwhile, companies can maintain training quality through recorded webinars or standardized video modules.
It’s worth noting that this isn’t just a temporary solution. Remote and hybrid work are here to stay, making video tutorials for remote training more valuable than ever.
Current and future trends of video learning
A study found that 38% of employees want more video-based learning at work. Half of all video content they access consists of informal or formal training videos, live streams, or webinars (TechSmith. 2024 Video Viewer Trends Report. TechSmith Research Report. 2024).
Statistics confirm the current and future high demand for instructional videos. Here are some trends that video learning for corporate training is heading into:
- Microlearning videos: Short, focused videos are now common for learning. 1-minute or shorter videos are good for discussing topics in general, while longer videos are perfect for diving into details (TechSmith. 2024 Video Viewer Trends Report. TechSmith Research Report. 2024).
- AI-powered personalization: Artificial intelligence (AI) can create personalized learning paths based on employees’ learning styles. Modern platforms also use AI avatars and real-time language dubbing to make content more accessible and engaging.
- Mobile learning: With over 2.33 million people watching videos on mobile devices worldwide (Mobile Video Viewers Statistical Report. Statista Research Department. 2024),4 training videos must work well on phones and tablets.
- Gamification in learning: Companies add game-like and interactive learning elements to their videos, such as progress tracking and achievement badges.
Key benefits of video-based learning for corporate training
Our analysis of successful training programs reveals benefits that make video-based learning a priority for your corporate training. We’ll examine them one by one.
👉 Boosting learning engagement
If done correctly, video-based learning can significantly boost engagement, potentially leading to better knowledge retention. A study shows key findings and recommendations to create engaging training videos (Guo PJ, Kim J, Rubin R. How Video Production Affects Student Engagement: An Empirical Study of MOOC Videos. ACM Conference on Learning at Scale, 2014), such as:
- Due to a short attention span, videos under six minutes have a higher engagement rate than longer ones.
- When instructors speak enthusiastically and at a conversational pace, students are more likely to watch the entire video.
- Informal talking-head videos with relevant visuals are more engaging than traditional lectures.
👉 Breaking down complex topics
Research from Nielsen Norman Group shows that viewers tend to watch videos when they face long or unfamiliar content, multi-step processes, or complicated concepts that are difficult to follow in text (Budiu R. Videos as Instructional Content: User Behaviors and UX Guidelines. Nielsen Norman Group Research Report. 2025).
This highlights one of video learning’s greatest strengths — making complex information digestible through visual explanations, animation, and clear narration. For instance, when explaining multi-step software workflows, step-by-step video demonstrations provide clarity that static documentation cannot match.
This corporate explainer video for Nordic Innovation Hub shows how well-designed videos can simplify complex business concepts into engaging, easy-to-understand content.
👉 Enabling flexible learning
Everyone learns differently. Some employees are early birds who learn best in the morning. Others may have peak productivity during quiet afternoon hours. Many need to pause and practice between steps. These learning preferences explain why flexibility in corporate training is important.
Video learning meets these needs as employees can learn anytime and from anywhere. This method allows businesses to maintain consistent training standards, ensuring every employee receives the same core message and quality.
👉 Reducing training costs
Although producing quality videos requires an upfront investment, the long-term cost savings are substantial. Organizations can eliminate recurring expenses for on-site training methods like venue rentals, instructor fees, and travel costs.
The real value comes from training scalability. You can use the same video tutorials for 10 employees or 10,000, with no additional cost per viewer. Plus, updating video content is typically more cost-efficient than revising traditional training materials. Companies can update specific sections without recreating entire courses.
👉 Improving corporate training accessibility
Training accessibility ensures everyone can access, understand, and benefit from learning materials. Video-based learning supports this in many ways. For example, you can add multilingual voiceovers, subtitles, and cultural examples for different regions.
Additionally, modern training videos are accessible across devices. They often come with closed captions, transcripts, and adjustable playback speeds, making them suitable for employees with varying physical abilities, learning preferences, and language backgrounds.
Challenges and solutions in implementing video-based learning
To successfully develop corporate training through video learning, you need to understand the ins and outs of the process. Based on our experience, here are the common challenges and their solutions:
✅ Challenge #1 Video production quality
Just as high-quality video content can notably improve learning, poor-quality videos can be equally damaging. Research by Christopher Lange and Jamie Costley shows that poor audio or video quality significantly reduces information absorption and retention. Learners quickly abandon unprofessional or confusing content (Lange C, Costley J. Improving Online Video Lectures: Learning Challenges Created by Media. Int J Educ Technol High Educ. 2020).
📌 Solution: Creating effective videos starts with following established employee training video production guidelines. During pre-production planning, it’s important to conduct a thorough business needs analysis and define clear learning objectives and target audiences to guide the production process.
Efficient post-production is also important. This stage includes editing, ensuring audio clarity, and conducting quality assurance reviews. The entire process helps maintain video quality and ensures instructional videos meet learning objectives.
✅ Challenge #2 Content updates and maintenance
Training materials require regular updates to maintain accuracy and comply with current standards and regulations. Outdated videos can confuse and reduce training effectiveness. However, keeping video content up to date is difficult, especially in evolving industries where information constantly changes.
📌 Solution: Creating videos with a modular approach is recommended for easy updates. You can make changes to specific sections without having to recreate the entire course. A robust content management system also helps teams organize and monitor which video needs updates.
Another effective strategy is to use synthetic videos created with AI. These videos are easier to update, as you can modify scripts, visuals, or voiceovers without reshooting footage.
See how we built and localized 94 courses in just four months using AI-driven content creation, templated graphics, and a smart LMS strategy:
AI Insights
View demoPartnering with video production companies that offer maintenance packages adds another layer of solution. This ensures professional updates with consistent quality across all versions.
✅ Challenge #3 Addressing different learning styles
Even though 83% of people prefer to consume instructional or informational content by watching a video (TechSmith. 2024 Video Viewer Trends Report. TechSmith Research Report. 2024), this method may not work for those who learn best through text or audio formats. Relying only on video content doesn’t effectively engage all learners.
📌 Solution: Based on our observations working with diverse organizations, successful training programs often combine different digital training methods. Video-based learning can be either a primary or supplementary training method.
For example, technical training with complex processes might use video demonstrations as a primary method, along with hands-on practice sessions. For compliance training, you can integrate video modules and written documentation or interactive assessments.
Gened AI
View demo✅ Challenge #4 Tracking and measuring learning progress
Video content itself lacks a system for tracking completion rates or assessing learning outcomes. This makes it challenging for organizations to measure return on investment (ROI) and training effectiveness.
📌 Solution: Implement an LMS that tracks video engagement metrics and learning progress. These systems monitor viewing patterns, completion rates, and interaction levels.
Adding interactive learning assessments and quizzes throughout the training also helps verify understanding and identify areas where employees need additional support. Using both quantitative metrics and qualitative feedback together can give a full picture of how well training works.
How to choose the right type of training
Different training objectives require different training approaches. Choosing the right type can help achieve the desired result. To make an informed decision, consider the following key factors:
|
Key considerations |
Description |
|
Learning goals |
Training goals determine the content scope, format, and delivery method. Videos can support different learning outcomes, whether teaching fundamental concepts or developing soft skills. |
|
Topic complexity |
Training materials range from basic instruction to complex technical concepts. Instructional videos simplify complex topics and make multi-step processes easier to follow. |
|
Budget and resources |
Budget and resources (e.g., staff and subject matter experts) have an impact on methods, technology, training scalability, and content maintenance. Video content has upfront costs, but it provides a cost-effective training solution in the long run because it’s reusable and scalable. |
|
Target audiences |
Language, culture, geographic distribution, and team size affect training methods. Conduct thorough analysis and tailor video content to your target audience. This way, your learning materials will effectively reach dispersed teams and large audiences. |
|
Implementation timeline |
Speed and flexibility in rolling out training programs are important for business growth. After videos are created, businesses can distribute them across an organization or immediately begin training new employees. |
How Blue Carrot can help your business
Since 2014, Blue Carrot has developed corporate training through video learning solutions. We work with organizations of all sizes, from innovative startups to Fortune 500 companies, creating training videos that deliver results. Our comprehensive services include:
- Corporate training video production services: We handle everything from concept to final delivery, creating engaging content that resonates with audiences and meets learning objectives.
- Online course development services: We offer full-cycle production for e-learning courses, combined with learning analytics, interactive elements, and supporting materials.
Our success stories demonstrate our ability to manage complex projects:
- Unity – Certification Courseware Case Study: We managed production across multiple global locations while maintaining consistent audio-visual quality. We used standardized equipment and protocols to ensure uniform quality across all content.
- Brainedge – 94 Courses in 4 Months Case Study: We developed 94 courses in 14 areas of expertise and localized them into three languages (Spanish, French, and English).
Conclusion: Maximizing training impact through video-based learning
While technology has advanced significantly, the goal of corporate education remains the same — to help employees develop professional skills and contribute to personal growth. Video-based training for corporate is a powerful tool to meet this goal. It blends well with employees’ daily lives, improves engagement, and provides flexible, on-demand learning.
Investing in video-based training is a valuable long-term investment for a company. While the initial setup requires resources, the ROI is considerable — companies can maintain consistent training standards, scale training, and control costs effectively. Most importantly, it supports employee development, leading to a more capable and engaged workforce.
The key to successful execution is knowing your employees’ needs, following an established video production process, and partnering with experienced professionals. If you’re ready to incorporate video content into your corporate training program, book a call with Blue Carrot today to learn how we can help you create impactful, engaging instructional videos.
