Corporate storytelling is changing, and animated corporate videos are now one of the most captivating ways companies connect with their audiences. A recent survey shows that 82 percent (Sergio Alvarez. Small Screens, Big Impact: Maximize Your ROI With Video Marketing. Forbes. 2024) of consumers have bought a product or service after watching a video, and 89 percent want to see more brand videos. This proves how important visual content is in shaping buying decisions and image.
In this article, we’ll look at effective corporate animation video ideas, share real examples from well-known brands, and outline steps to help you create videos that inform, engage, and inspire. 🤓
Summary
- What are animated corporate videos?
- Why animated corporate videos work so well
- Best animated corporate video examples
- How to create an animated corporate video
- How Blue Carrot can help your business
- Final thoughts
- FAQs about corporate animation
What are animated corporate videos?
Animated corporate videos are short, branded clips that use animation to explain ideas, showcase products, or tell a company’s story. Companies prefer them over live action because they’re flexible, cost-efficient, and can visualize concepts traditional video can’t. More than 90 percent (Sergio Alvarez. Small Screens, Big Impact: Maximize Your ROI With Video Marketing. Forbes. 2024) of businesses already use video marketing, which is especially effective for reaching audiences on the go—particularly those aged 18–34.
Key differences from traditional corporate videos
While live action has its strengths, animation videos for business open up possibilities that are often more practical for corporate communication. The differences become clear when you look at cost, flexibility, style, and storytelling potential.
- Production cost efficiency
Animated videos cut out major live-action costs such as locations, actors, and filming. For example, a SaaS company can create a two-minute 2D explainer that visually demonstrates a new dashboard for far less than staging multiple office scenes. Later, if the interface changes, updating the animated brand videos is still cheaper than reshooting live footage. - Flexibility and adaptability
One of the biggest advantages of animation is how easy it is to update. Say new regulations come in, a bank can simply update the narration in its compliance video without altering the visuals. A retailer launching in a new market might swap colors, add subtitles, or change the voiceover language. With live-action, those adjustments usually mean organizing a new shoot, which takes more time and budget. - Creative and stylistic range
Animation also gives brands more freedom with style. Some prefer motion graphics for a clean, modern look; others go with character design to feel approachable and friendly. Live action, by contrast, is tied to what the camera can capture, which makes it tricky to explain invisible processes such as data security or complex workflows.
Typical use cases for animated corporate videos
A corporate animated video isn’t limited to one purpose. Its flexibility means companies apply it in different areas of communication, both inside the organization and in customer-facing content.
- Brand storytelling
Animation lets companies present their values and mission in ways audiences can visualize. A sustainability brand, for instance, can show the recycling journey of a plastic bottle turning into a new product, while a pharmaceutical company might illustrate its decades of research milestones with a timeline-style animation.
- Explainer videos
Complex processes become easier to grasp when animated. A SaaS provider can use animated UI screens to show how data moves securely between modules, while a fintech startup might visualize how payments pass through fraud-detection systems in seconds.
- Training and onboarding:
Corporate video animation ensures consistent learning across large teams. A global bank can create an informative compliance training video on anti-money laundering (AML), while a logistics company might roll out a vibrant animated onboarding module that makes safety procedures easy to follow.
- Product launches and demos
Animation highlights product features that are hard to capture on camera. A smartphone launch might use 3D animation to simulate night-mode photography, while an enterprise SaaS provider could roll out a new analytics dashboard with an animated walkthrough that shows real use cases and data insights.
Why animated corporate videos work so well
Corporate video animation works well because it meets two needs at once: companies can share their messages efficiently, and audiences get content that is clear, engaging, and easy to follow.
How companies benefit from animated videos
These videos give companies clear advantages: they make brands easier to recognize, work well across different platforms, explain complex topics simply, and keep viewers interested long enough to remember the message. This makes corporate animation especially useful in marketing, training, and product education.
- Branding
Animated videos build brand recognition with consistent visual cues like a color palette, motion style, or recurring character. Aligning visuals across ads, onboarding, and social media make the brand instantly recognizable. - Engagement
Animation grabs attention with movement, color, and story flow. Picture a SaaS demo where charts animate in real time, menus expand smoothly, and key features light up as the narrator explains them, keeping viewers engagingly focused to the end instead of skimming past static screenshots. - Retention
Because animation pairs visuals with narration and real-world examples, audiences are more likely to remember the product benefits. Rolling out an animated onboarding video that illustrates customer service steps helps employees retain the process more effectively than relying on a text-only manual.
Why audiences connect with animated content
Animated content resonates with people for different reasons, from how it simplifies information to how it holds attention. The following factors explain why this format works so well across corporate communication:
- Simplicity and clarity
Animation turns abstract concepts into visuals that viewers can instantly follow. Imagine a cloud platform showing files moving seamlessly from a laptop to a phone, or a medical device demo revealing how sensors track vital signs inside the body—processes that live action could never capture this clearly. - Emotional appeal
Animation builds connection by giving abstract ideas a human face. Instead of simply presenting information, these videos make you feel something, and keep watching. If we get emotional engagement, we get a winning customer, an interested employee, and a potential lead, depending on the ultimate goal of the animation in the first place.
- Attention fit for digital habits
Short, dynamic animated business videos grab attention in fast-moving feeds. Short attention spans have become a problem because even corporate videos, which were previously considered very serious and required continuity, now need to be adapted. Animated videos meet all the requirements, are typically created using the microlearning method, are concise, accessible, and utilize eye-catching colors and visuals. This may not replace documentation, but it can be an excellent addition to it, providing explanations and instructions.
- Universal accessibility
One of the biggest strengths of animated corporate videos is how easily they adapt to different markets and audiences. A pharmaceutical company can create a single animated explainer about a new therapy and then adjust it for doctors, patients, and regulators, each version using the same visuals but with messaging tailored to the audience.
- Stronger recall
Animation blends visuals, narration, and pacing, making messages easier to remember. An animated strategy update with moving charts and voiceover helps employees retain priorities better than a PDF, while a product demo that walks through features step by step stays with customers longer than a static spec sheet.
Best animated corporate video examples
Animation can take many forms depending on the goal. Some are straightforward explainer videos that simplify technical topics, while others are onboarding walkthroughs that help users get started. Many of our partners use motion graphics or promos to build brand identity. Below are examples that demonstrate how these formats work in practice and why companies often opt for animation over live action.
Dropbox Explainer Animation
Dropbox became one of the early champions of animated explainers. Instead of filming offices or actors, they used a clean 2D style to show everyday tasks like saving a file, sharing a link, and recovering a backup. Simple icons and smooth transitions turned the abstract idea of “cloud storage” into something anyone could follow step by step.
Toggle – 2D Cut-Out Animated Promo (Blue Carrot)
For Toggle, Blue Carrot designed a playful space-themed cut-out animation. The story follows a character flying through “market planets,” navigating risk and volatility with the help of Toggle’s AI. Real-time insights, sentiment analysis, and recommendations are introduced as tools on the journey. In practice, this metaphor makes complicated finance concepts less intimidating and more memorable.
Slack Onboarding Video
Slack used walkthrough-style animation to ease new users into the platform. The video guides users through essentials: sending messages, creating channels, sharing files, but it’s presented with light humor and smooth UI visuals. Instead of feeling like a dry tutorial, the onboarding feels approachable, which helped Slack lower friction and speed up adoption for teams.
Google Workspace Corporate Motion Graphics
Google used polished motion graphics to bring teamwork to life. Instead of dry product screenshots, the video flows with bright colors, geometric shapes, and smooth transitions. It illustrates everyday moments: co-editing a doc, scheduling a meeting, or sharing a file, and ties them together into a story about collaboration.
Comarch – Sports Metaphor Explainer (Blue Carrot)
For Comarch, Blue Carrot built an explainer around a sports metaphor. Telecom operators appear as athletes and coaches in an arena, making strategy calls and coordinating in real time. The comparison helps viewers grasp how Comarch’s solutions manage networks and boost performance complex ideas presented in a way that sticks.
Kicker – AI Investment Tool Promo (Blue Carrot)
A concise screencast-style explainer that introduces Kicker, an AI-powered tool for SAP ERP data classification. The animation demonstrates common issues such as inconsistent material names and duplicate records, then shows how Kicker applies machine learning to standardize data, reduce errors, and improve efficiency. By combining real UI elements with animated highlights, the video makes a technical back-office solution easy to grasp for enterprise decision-makers.
HubSpot Academy Inbound Marketing
HubSpot took an instructional approach for its Academy series. Clean motion graphics and a step-by-step flow walk learners through inbound marketing: attracting leads, nurturing prospects, converting customers. In practice, it works as both a teaching tool and a way to reinforce HubSpot’s role in guiding modern marketing.
DNB Financial Services
A 2D animated explainer produced for DNB, Norway’s largest financial group. The video demonstrates how DNB’s digital credit analysis tool simplifies loan assessments, using clear motion graphics to show data collection, risk evaluation, and decision-making. The animation shows how the credit assessment process works, from collecting data to making loan decisions, in a clear and transparent way.
DreamCo – Animated Promo
A hand-drawn frame-by-frame promo developed to strengthen DreamCo’s brand identity. The video highlights values such as innovation and customer focus through a short narrative and was used across the homepage and social media to improve brand visibility and conversions.
Vable – 2D Explainer Video
A character-driven 2D explainer that introduces Vable’s information management platform. The animation shows how the software gathers articles, filters content, and delivers tailored updates to users, making complex automation easy to understand. Designed in line with Vable’s brand identity, the video supports both marketing campaigns and client onboarding by clearly illustrating the platform’s value.
How to create an animated corporate video
Making an animated corporate video isn’t a single task—it’s a process. Each stage, from setting goals to final distribution, shapes how well the video works for your audience.
Define the goal & audience
Start by asking: what should this video achieve? It might introduce a product, explain a tricky process, train employees, or raise brand awareness. The audience matters just as much. Knowing who will watch helps you set the tone, length, and style.
Write the script & storyboard
The script keeps the message clear and on track. The storyboard shows how it will look on screen. Imagine a SaaS onboarding video: the storyboard might map out login screens, with narration guiding users through each click.
Pick the animation style
Not every story needs the same treatment.
- 2D animation works well for explainers and training.
- 3D is better for detailed product demos, like medical devices.
- Motion graphics shine for data-heavy content such as dashboards.
- Mixed media (animation plus live footage) fits case studies or testimonials.
Add voiceover & sound
A professional voiceover makes the content easier to follow. Music and sound effects add mood: upbeat for a product launch, calm for staff training. Even small sounds like a click or swipe help viewers follow what’s happening on screen.
Bring visuals to life
This is where the storyboard comes alive. Characters move, user interfaces slide into place, and brand colors tie it together. In a cybersecurity training video, for instance, animated “threat icons” moving through a network make an invisible process visible.
Review, refine, and share
The draft is reviewed for accuracy, clarity, and brand alignment. After edits, the video is exported in multiple versions: short clips for social media, a longer version for the company website, or a subtitled version for internal training platforms. Careful distribution ensures the video reaches the right audience in the right format.
How Blue Carrot can help your business
At Blue Carrot, we focus on creating animated videos that help companies communicate clearly and effectively. Our team brings together scriptwriters, designers, and animators to turn complex ideas into stories that audiences understand and remember.
We produce:
- Corporate explainers that simplify technical products or workflows;
- Training and onboarding videos that keep instructions consistent across teams;
- Brand storytelling videos that highlight company culture, values, or milestones.
For Airtower Networks, we produced a hybrid animated business video combining expert interviews with 2D animation. The interviews built trust, while animation showed how wireless infrastructure supports hospitals, offices, and residential complexes. This mix made an invisible service easy to understand and provided a versatile tool for sales, marketing, and investor presentations.
Final thoughts
Animated corporate video makes complex products, workflows, and values easy to understand and engaging to watch. They work across marketing, training, onboarding, and brand storytelling, giving companies flexible content for different platforms.
Blue Carrot creates videos tailored to business goals—whether boosting conversions, improving training, or strengthening brand image. Explore our Corporate Video Production Services to see how we can turn your message into a video that delivers results.
