What is Intro Video and Why you need it.

Dec, 29, 2017
Senior Account Executive

If you decided to use a video for your business, you need to take into account the rules that exist on the Internet. Just as in real life, we meet on clothes, in our virtual reality video is evaluated by the first seconds. That鈥檚 why you need to have an awesome intro.

Your brand must be recognizable and an聽Intro聽is a great tool for strengthening it.聽A short, concise and entertaining intro video creates an additional impact on your customers.

Imagine watching The Lion King without Disney鈥檚 iconic聽opening. Wouldn鈥檛 be the same, right?


馃聽How much does a video cost聽鈥 the most comprehensive article on pricing聽

馃 Choosing a suitable聽video style聽

馃聽Typical mistakes聽when ordering the first video聽

So what are the benefits of the intro to your videos:

  • It makes your brand more recognizable
  • Bright dynamic splash of positive energy charges the viewer to view the video
  • Intro presence makes your video more solid

Where intro can be used:

  • Website
  • Webinar
  • Powerpoint presentation
  • Screencast
  • Live shooting
  • Animated video
  • Youtube videos on your channel

The聽next question you may be wondering about: what I need to create my Intro?
Actually,聽you can use software for video editing.

At the same time, remember, the viewers do not like cheap videos. In other words – quality matters.聽According to聽Brightcove (Brightcove,聽2024.), 鈥62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.鈥澛燬o聽if your knowledge is limited only to cutting and pasting video, then we recommend you ask for a help of those who engaged in it professionally.

There are examples of Intro videos聽from our experience:

Knor聽– Intro for a corporate e-learning presentations, which consists of numerous modules

Scholasticus – Universal intro


馃 Boosting sales for AUKA app with our聽minimalistic video

馃聽Stylish video聽for promoting DreamCo agency聽

馃 Increasing landing page conversions with聽our聽video聽for Scrathpay startup

When choosing intro video, we recommend that you consider a few things:

  • The intro should be bright and memorable to the audience
  • It should fit your style and be associated with your brand
  • The intro should be short: ideally, no more than 7 seconds – the audience became impatient and if your video is long, even if it is a very beautiful

Intro it is a chance to give your audience the best representation of your brand. Poor quality could be representative of poor quality for your product or service. To omit it, delegate this task to the professionals. We, at Blue Carrot, offer best SaaS video production services聽and create explainer, promo educational videos.


馃聽聽Check out聽what Blue Carrot has to offer.聽

Blue Carrot is always open to help you.

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