What is Intro Video and Why you need it.

Dec, 29, 2017
Senior Account Executive

If you decided to use a video for your business, you need to take into account the rules that exist on the Internet. Just as in real life, we meet on clothes, in our virtual reality video is evaluated by the first seconds. That’s why you need to have an awesome intro.

Your brand must be recognizable and an Intro is a great tool for strengthening it. A short, concise and entertaining intro video creates an additional impact on your customers.

Imagine watching The Lion King without Disney’s iconic opening. Wouldn’t be the same, right?


🥕 How much does a video cost – the most comprehensive article on pricing 

🥕 Choosing a suitable video style 

🥕 Typical mistakes when ordering the first video 

So what are the benefits of the intro to your videos:

  • It makes your brand more recognizable
  • Bright dynamic splash of positive energy charges the viewer to view the video
  • Intro presence makes your video more solid

Where intro can be used:

  • Website
  • Webinar
  • Powerpoint presentation
  • Screencast
  • Live shooting
  • Animated video
  • Youtube videos on your channel

The next question you may be wondering about: what I need to create my Intro?
Actually, you can use software for video editing.

At the same time, remember, the viewers do not like cheap videos. In other words – quality matters. According to Brightcove, “62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.” So if your knowledge is limited only to cutting and pasting video, then we recommend you ask for a help of those who engaged in it professionally.

There are examples of Intro videos from our experience:

Knor – Intro for a corporate e-learning presentations, which consists of numerous modules

Scholasticus – Universal intro


🥕 Boosting sales for AUKA app with our minimalistic video 

🥕 Stylish video for promoting DreamCo agency 

🥕 Increasing landing page conversions with our video for Scrathpay startup

When choosing intro video, we recommend that you consider a few things:

  • The intro should be bright and memorable to the audience
  • It should fit your style and be associated with your brand
  • The intro should be short: ideally, no more than 7 seconds – the audience became impatient and if your video is long, even if it is a very beautiful

Intro it is a chance to give your audience the best representation of your brand. Poor quality could be representative of poor quality for your product or service. To omit it, delegate this task to the professionals. We, at Blue Carrot, offer best SaaS video production services and create explainer, promo educational videos.


🥕  Check out what Blue Carrot has to offer. 


Blue Carrot is always open to help you.

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