Corporate video is an effective tool for communicating your corporate messages to stakeholders, investors, management, journalists, and much more.
The major goals of corporate video productions are to explain the company’s initiatives, provide accurate explanations of how it works, onboard and educate staff, and manifest corporate values and culture. There are several types of corporate videos based on business tasks they solve:
Testimonial Corporate Videos
Testimonial videos showcase the positive experience of your clients (sometimes workers) with your company or brand. These videos feature someone who has already interacted with your company and is satisfied, helping you to connect with your target audience and increase the desirability of the product or service. Such videos play on the elements of trust and familiarity and work especially well if they are celebrity testimonials.
If you showcase your employees’ positive experience, you automatically strengthen your HR brand, making your company more attractive to prospective new talents.
Corporate Recruiting/HR Videos
A corporate recruiting video can be a great magnet to attract potential applicants for open vacancies. You can share important information about your company, its success, and reasons to hire new staff – all in a video.
You can show that your company is made up of real people who understand the needs and wishes of common employees, provide insights into the company culture, how your business operates and interacts with the world.
These videos can inspire a candidate to become a part of your team.
Corporate Communications Videos
Communications videos are an effective way to share information, either inside or outside of the company.
You can create corporate videos of this type to ensure your company’s investors, stakeholders, management, staff, and clients stay informed about important processes, issues, and initiatives. These videos can explain your corporate policies, introduce new employees, reflect on a certain milestone, or explain an upcoming initiative or project.
They also work well for new brands that have recently entered the market and want to get a response from prospective customers and build strong connections as a result.
