Can a short video change how your audience views your product? When it comes to SaaS, the answer is yes. SaaS demos have become a powerful way to introduce new products and showcase their features.
Just one successful video can be a game changer. The viewer will easily learn about a new service or product, and the company will increase customer acquisition. This tool will be relevant even in the long term, as the SaaS industry has grown by 500% over the past seven years, and the market has become even more dynamic with a strong need for video content.
Since their founding, Google, Microsoft, and Meta have been using SaaS demos, which are a great way to introduce new products and their benefits to potential clients. Based on our experience, the team at Blue Carrot has prepared some tips for creating successful demos, SaaS product video examples, and an analysis of their unique features to help you find what works for you.
Summary
- Key elements of an effective saas demo video
- 10 examples of effective SaaS product demo videos
- How “Blue Carrot” can help your business
Key elements of an effective saas demo video
Although every SaaS video tries to have something unique, all good ones have some similarities. This is not a strict list but a set of recommendations to help you understand what attracts viewers and hone your ideas.
👉 Clear and engaging introduction
The more captivating the first seconds of a video, the more likely the viewer is to watch it to the end. Make a simple and clear hook to express the main idea from the start. You can talk about the details later when the viewer, who already understands your product’s benefit, is ready to listen.
👉 Focus on user pain points
Based on our observations, the best investment in your video is market research to understand the client’s problems and needs. A script that targets the user’s pain points and cultural background will always be much more effective than a generic one. In addition, it will show customers that you are on the same page and recognize their needs.
👉 Core feature demonstration
We know first-hand that the most effective SaaS videos focus on product functions. By showing the core features walkthrough to the clients, you can grab their interest and provide smooth user onboarding.
👉 Relatable storytelling
Each product demonstration is a story, and the best SaaS demo videos use storytelling to make their product feel relevant and impactful. Instead of just listing features, these videos focus on how the product can solve real-life problems.
For instance, a demo video could follow a business team struggling with inefficient communication and disorganized data. It then shows how the SaaS product streamlines their processes, improving collaboration and saving time. Integrating common everyday situations into your SaaS demo video scripts helps attract your target audience with a familiar and problem-solving image.
👉 Unique value proposition
The market is highly competitive, so your SaaS demo video should show what makes your company special. Emphasize your company’s unique features, values, and approaches to make a lasting impression. This step helps a business become a recognizable brand, which attracts customers with its image. Investing in this stage is wise if your goal is long-term success.
👉 Polished visual design
If your video is aesthetically pleasing for your audience and has good sound, it will automatically inspire trust. How do you achieve this? Choose the right animation style that will work in your niche. We recommend looking for a balance between common trends and your unique features that will help the viewer remember you among other companies.
👉 Compelling call to action
Saas demos should always include a call to action to increase product conversion rates. What is the point of a demo if you are not leading the customer through the marketing funnel? (A potential customer goes through the initial awareness of a product or service to the final purchase). The CTA shouldn’t be about selling, but rather focus on the value the user will get from it and form the call to action around that.
10 examples of effective SaaS product demo videos
Short SaaS videos are highly effective tools to sell virtually in 2024, which is why most companies rely on them. However, such popularity brings about new challenges for creators, as it becomes more and more difficult to highlight what sets their product apart from other competitors.
Video marketing specialists continuously create new formats and user engagement methods to satisfy this need. Let’s look at some SaaS demo video examples. We will also explain how each video works to help you find the best references for future campaigns.
📌 Neocom – user’s point of view in video
In the Neocom demo video, we created an intuitive visual narrative that showcased Neocom’s vision. The team made a product tour of all of Neocom’s services using UI animation and motion graphics. With no additional frames on the screen, this demonstration becomes immersive enough to subconsciously encourage customers by highlighting how Neocom and AI conversational interfaces can improve user experience.
📌 MayQR – SaaS explainer
Who said that a QR code has to look boring in advertising? MayQR destroys this stereotype in their demo presentation and makes QR codes look exciting. Following a relatable character, the user learns about the product, personalization options, and its practical value. This short explainer clearly answers all the client’s questions at the first contact stage and inspires them to continue.
📌 YASSI – SaaS explainer video
This short virtual demo presents a lot of information and complex concepts in a simple and easy-to-understand way. Smooth UI animation and narration guide the platform, while a memorable, well-articulated list of core features emerges in vivid animation. The features seamlessly merge into a strong call to action, making the video not only informative but also compelling.
Check out the 2d animation services our professionals have to offer you.
📌 Zoho One – animation in SaaS
Here, Zoho gets especially creative with its SaaS video, adding a dash of humor to serious explanations. While the viewers listen to the service’s features, the dynamic animation on the screen keeps them engaged. Abstract geometric shapes interact with the characters on the screen, smoothly linking the scenes.
Zoho doesn’t just sell a product but a lifestyle. All the people in the video are smiling, productive, and successful. Catchy, right?
📌 Adobe – color coding in Saas video
What could be more colorful than services for artists from all over the world? That’s the idea behind Adobe’s product updates preview. Starting with simple shapes in blue, white, and pink, the animation dynamically adds touches of yellow and green, but all in harmony and at the same brightness level.
Once the viewer has experienced the aesthetic pleasure, the contrastingly minimalist Adobe logo becomes especially easy to remember.
📌 Microsoft Office App – 3D in SaaS ads
Unlike most companies that stick to 2D animation in SaaS, Microsoft resorts to 3D, emphasizing its cutting-edge position in the tech world.
The story’s main character is a ball that simulates the user’s finger touching the screen. It moves from device to device and demonstrates various functions that change colors and shapes. Such an ASMR-like trick works perfectly because the viewer, captivated by the pleasant images and sounds, will watch to the end.
📌 eBay – real-life examples in SaaS
Although a modern SaaS product demo video should be short, eBay successfully breaks this rule. From the start, they introduce a young man who kindly invites users to explore the service. Over the next almost eight minutes, he explains how to start a business on eBay. It seems as though he is a close friend of the client, although he is giving a full-range of product training. All the examples in the video are as close to life as possible, so in the end, setting up a store on the platform seems like a realistic idea, even if the viewer might have initially hesitated.
📌 Slack – one of the best SaaS demo videos
Storytelling makes this short animation one of the most heartwarming SaaS product demos. Vibrant colors, dynamic animation, and a friendly voiceover convey the main idea, which is that Slack is not just a service but a place where all your team members will find something for themselves or even a virtual home for your company. The video immediately offers a free trial to check such a conclusion.
📌 SEMrush – SaaS product demo video
This video mixes complex subject matter jargon with simple explanations of how the service can help customers survive in the ruthless business world. While straight to the point, Semrush maintains a calm pace that helps the viewer to absorb the information better and remember facts.
📌 QuickBooks – user onboarding in SaaS promo
New technologies can be overwhelming, so QuickBooks immediately shows viewers a step-by-step guide mimicking interactive demos. There are no bright colors or music, just simplicity and practicality — exactly what a beginner needs to master a new tool.
How “Blue Carrot” can help your business
For more than 10 years, Blue Carrot has combined consistent quality in our portfolio with the flexibility we bring to each project. Our video production team always does its best to find the format that will work for you and impact your audience. Then, we use all our experience and passion to realize it with attention to the smallest detail, as we have done for more than 200 satisfied companies in more than 30 countries.
For example, we created an explainer video for a client with 5,000,000 users and completed it in just 22 days. For another customer, we delved deep into the specifics of their industry to offer the viewer a simple and engaging video, even if the initial topic was complicated.
Our video production process comprises four stages: strategy meeting and scripting, storyboarding, VO casting if needed, style-framing and illustrating, and animating.
We team up with our partners at every step, turning ideas into meaningful collaboration. The Blue Carrot team crafts content that not only resonates with viewers but also drives clients’ goals forward.
Want to make your own unique SaaS video? Learn more about how we can help your project thrive. 🥕
