With clients becoming harder to impress, companies need a decisive advantage to make an impact with their products and services. 3D animation is more than just a visually appealing technique—it’s a storytelling powerhouse that can create lasting impressions across diverse audiences. Whether you aim to amplify marketing efforts, explain complex concepts, or elevate brand identity, 3D animation can become a valuable asset for your business by unlocking boundless possibilities.
This article lists the 16 best 3D animation videos that show how 3D animations work in different industries, including urban planning and healthcare. It also provides useful ideas for integrating 3D animations into your projects. 🧐
Summary
- Why 3D animation videos are effective
- Top 3D animation videos worth exploring
- How “Blue Carrot” can help your business
Why 3D animation videos are effective
Why has 3D become incomparably popular in marketing? Based on our own experience, the answer lies in the psychological dimension. People like beautiful visuals and a strong narrative structure, and this style fulfills these requirements.
Statistics only confirm its high potential—according to research, 3D increases user engagement by 60 percent and wins by 30 percent (Madylen Kablak. Breakdown of Statistics Supporting 3D Animation in Advertising – Pterobyt. Pterobyt. 2024) compared to traditional videos. In addition, a company that chooses this technology receives several other non-obvious benefits.
👉 High scalability and reusability
High-quality 3D animation plays better in the long run. Although creating assets takes a lot of time and financial resources, ready-made models can be used many times and for different purposes, and as a result, reduce their cost. For example, characters can seamlessly transition across interactive demos, training modules, and product showcases, optimizing resource efficiency and cost-effectiveness.
👉 Ability to visualize the product
3D animation allows businesses to visualize their products without the need for costly professional filming. It’s particularly advantageous for digital product creators and startups looking to attract customers early in development before a physical product is available.
In high-tech industries, where product complexity can often confuse the user, 3D serves as a bridge between abstract ideas and tangible experiences, whether it visualizes the interaction between hidden parts of devices, simulates unbuilt spaces, or illustrates intricate processes.
👉 Multidimensional storytelling
The possibilities for storytelling in 3D are almost limitless because technology’s potential allows creative teams to go beyond reality. With powerful software, specialists can model entire cities for architectural visualization videos, prepare action-like character animation clips or use interactive 3D animations to capture the audience’s attention.
This technique also harmonizes effortlessly with other styles, creating a dynamic and cohesive visual experience tailored to specific business needs. Contrary to popular belief, 2D and 3D can complement each other beautifully—we’ve already shown it in our works. Here’s an example where a 3D model seamlessly blends into a 2D video concept:
Do you want to know what animation practices fit you the best? Explore our article
Top 3D animation videos worth exploring
It’s hard to find an industry that doesn’t already use 3D. Industrial giants, small businesses, pharmaceutical companies, and space rocket developers have mastered this technology to visualize their products. One successful video can often set a worldwide trend when others just disappear, not fulfilling their purpose. What makes the difference?
Blue Carrot dives deep into the creative 3D content to find an answer. Below, you’ll explore 3D animated videos that successfully use this technology to benefit advertising companies. Based on our observations, we will explain what techniques they utilize to achieve their goal and describe their unique features that can help your project.
Property Shell
This video demonstrates how technology multiplied by creativity sets an exciting atmosphere. The landscapes of the 3D-modeled city change dynamically, showing the variety of options offered by the platform. The moment when a building transforms into a company logo solidifies a link between the mentioned services and their producer.
These changes hold the viewer’s attention the whole time, preparing them for the product’s key features to appear on the screen. A strong narrative structure backed by high-quality 3D animation makes it easy to explain complex software tools and make them memorable in a limited time.
Google Drive
Among other examples of 3D animation videos, this promo from a true veteran of the digital market uses several unusual tools. The white and gray static background creates a futuristic tone, emphasizing the key elements on the screen.
The simulated office environment interacts with brightly colored squares depicting Google Drive services. They move around, providing an attention-grabbing visual, and eventually come together, demonstrating that clients need only one product to access all this variety.
Orca Helix
In contrast to the previous video, this product demo animation takes a more sophisticated approach. The limited color palette emphasizes the premium feel of the design, while the slow, deliberate animation guides the viewer through the product’s key features at a measured pace.
By the end of the video, viewers are still left with the impression of exclusivity, which encourages them to learn more about the company and its services.
Xbox One S
The Xbox promo relies on dynamics—the first few seconds resemble the intro to a high-budget movie. The 3D rendered animations show the console from all sides, visualizing the advantages of this new version depicted on the screen.
The Xbox promo only increases the pace as game footage appears on the screen. It is an example of visually stunning computer-generated imagery (CGI) in video. It simultaneously captures the viewer’s attention and shows what the previously mentioned technical characteristics mean in practice.
Wood
Wood stands out among other animated video projects with its bright style. From the start, it presents information about the software and depicts important details in bright colors.
Motivating music and text enhance the visuals. The intuitive understanding of the product’s benefits leaves a pleasant impression and gently pushes viewers to learn more about its achievements.
Slack
Slack is known for its 3D animation examples, which stand out for their artistic vision. This video, with bizarre creatures rendered in the company’s corporate colors, is no exception.
All the characters seem especially eye-catching thanks to their plasticine texture against the flat white world. Their animation is not perfectly smooth either, which is visually attractive. This contrast only reinforces the main message—that all team members may be different, but there is always room for productive collaboration.
Thermo Fisher
The topic of medicine is extremely sensitive, so Thermo Fisher’s 3D animation immediately chooses a caring tone of voice. Exquisite clear lines, similar to a pencil drawing in the first seconds, set the overall aesthetic of the video.
A calm narrator delivers key information without adding unnecessary details. Macro shots of cells draw the viewer in, while visuals of the planet make it clear how grand the company’s mission is. These elements create a gentle yet compelling invitation to be part of something bigger.
Insmed
Unlike many other animation videos in 3D, Insmed does not use voiceover to tell the story. Without dialogue, immersive animation of movements and facial expressions plays an important role and gives the plot the ability to inspire.
In three minutes, the viewer empathizes with the sick toy, worries about it, and rejoices at the happy ending. The call to action draws upon vivid emotions and resonates long after finishing watching the video.
Maserati Advanced Driver Assistance Systems
One of Maserati’s core values is quality—their product demo animation reflects this idea.
The high-resolution graphics enhance the viewer’s experience, making the content visually appealing and professional.
Transitions between different segments are seamless, maintaining a steady flow of information without overwhelming the audience. Demonstrating real-life driving situations builds trust by showing that the company knows its customers’ pain points. Together, these fragments create one successful advertisement and lay the foundation for long-term communication with clients.
Expleo
Expleo creates not just an advertisement but a whole superhero 3D animated short film. Dynamic voiceover, dramatic music, and black and purple color schemes immediately capture the viewer’s attention. A 3D stylized Expleo employee demonstrates how their service works, making complex explanations accessible to a broad audience. Moreover, through engaging storytelling, the video further emphasizes the importance of cybersecurity.
Gelato
The Gelato video starts with a simple explanation of a common problem, supported by flowing visuals. The company’s logo is the key object here—it interacts with the environment and starts the process of solving the challenge. Vivid, stylish images emphasize the tool’s unique features when the dynamic camera works smoothly, leading the viewer to the final call-to-action frame.
NICE
This video is unique among 3D animated commercials, as the models imitate 2D. This engaging style immediately catches the viewer’s eye and takes the best of both approaches—depth and visual clarity.
Simple geometric shapes and a pastel color palette enhance the storytelling. Customers see themselves in the characters on the screen, can relate to their problems and solutions, and see the advantage they can get from the service.
Boyd
This video shows the process of the product’s creation, from the blueprints to the final touches. Visuals with good renderings of different materials help better explain the technological process to the viewer and highlight the product’s benefits.
The company’s modeled industrial complexes and photorealistic human bodies create a high-quality, durable, and cutting-edge design image. It encourages the viewer to explore the company’s proposition better, as the narrator suggests in the video’s last seconds.
Hankook Tire
This animation for marketing shows several production tips at once. The crucial element of the narrative here is the main character, with whom the viewer identifies. The dynamic plot quickly draws them into a chase through the streets of a large city.
The video imitates the tone of blockbusters to sell not just a product but a way of life. The charismatic character uses the company’s newest technical solutions. Realistic shots and high-quality rendering only enhance this atmosphere.
Deloitte
Deloitte uses metaphorical images in the video to tell the story. The problem description is accompanied by the rain outside the office window where the characters work. After solving the issues, the sun shines, and the clients and employees become brightly colored. Thanks to the extensive 3D styling capabilities, these changes are striking.
AWS
Amazon Web Services approaches advertising creatively, and that’s why this video is one of the best corporate animation examples. Initially, the animators used 3D models to depict the company’s services as sections of a tower. They also make a schematic character walk across a bridge of Internet cables, emphasizing how they help customers meet their needs.
In the end, the viewer sees a well-rendered character and realizes that all these complicated operations were for them. After this visualization, the call to action at the last moments of the video is impossible to ignore.
If you need even more examples of inspiring videos, we have an article for you.
How “Blue Carrot” can help your business
With over 10 years of experience, Blue Carrot creates engaging 3D videos tailored to your vision. We have provided the services of highly qualified specialists to 200+ companies in 30+ countries, rooting for the success of every project we were involved in.
Robusta Mattress
Robusta, a Swiss mattress manufacturer with over 90 years of expertise, needed a promotional video to showcase their mattress construction and benefits in a clear and engaging way. We created a 63-second 3D animated video for online audiences, using detailed visuals and on-screen text to highlight key features.
The animation sets a peaceful tone and shows the mattress from the inside, revealing its layers and materials while maintaining a minimalist aesthetic. The final video effectively communicates the product’s quality and reinforces Robusta’s reputation for healthy sleep solutions.
Parallelo
Parallelo asked us for an explainer video to showcase how their AI-powered tool optimizes housing project designs. The goal was to communicate its innovative capabilities clearly to architects and builders.
We created a sleek 3D animated video with a futuristic aesthetic, demonstrating the software’s functionality and impact. The result highlighted Parallelo’s cutting-edge approach, giving the audience a clear understanding of its efficiency-boosting potential.
