Software is everywhere, but understanding how it works isn’t always simple. That’s where animated software explainer videos step in. For the software industry, a well-made explainer supports SaaS video marketing, shortens the learning curve, boosts adoption, and helps keep users from churning. With shrinking attention spans, users now expect clear answers delivered quickly.
And the numbers (Navarro, J. Types of Videos Used in Marketing 2024| Statista. Statista. 2025) back this up: in 2024, explainer videos were the most widely used video type in marketing worldwide — 73 percent of marketers said they relied on them. Social media videos followed at 69 percent, while testimonial videos came in third at 60 percent (Leading types of videos used by marketers worldwide 2024. Statista. 2025).
In this article, we’ve hand-picked some of the software explainer videos with examples out there. You’ll see how top brands like Trello and Salesforce craft stories that are clear, relatable, and memorable. For each example, we’ll break down what works, what you can borrow for your own marketing, and why these short videos often punch above their weight. 🧐
Summary
- What makes a great software explainer video?
- 12 best software explainer video examples
- How Blue Carrot can help your business
- Conclusion
What makes a great software explainer video?
A good, animated software demo tells a story that makes the software feel intuitive, helpful, and even enjoyable to use. Here’s what sets a great video marketing strategy apart.
👉 Clarity
The number one rule: keep it simple.
Explainer videos should strip away complexity, not add to it. That means breaking down technical processes into small, digestible chunks with the help of clean visuals, plain language, and video storytelling. The best software explainer videos
feel like a short conversation, not a lecture.
👉 Emotional connection
Even in B2B, you’re still talking to people — and people respond to emotion.
Whether it’s humor, empathy, or a spark of inspiration, a bit of emotional tone can make a video more memorable. Great explainers use relatable problems, lighthearted storytelling, and tone that matches the brand — whether it’s friendly, bold, calm, or expert.
👉 Strong script and structure
Every successful explainer video script follows a story arc.
First, a strong hook — a scene or line that gets the viewer to care. Then comes the pain point (what’s broken), the solution (how your software fixes it), and the transformation (how it improves work or life). It all wraps up with a clear call to action.
👉 Visual consistency
Design should never distract from the message.
The animation style, colors, voiceover tone, and even pacing should align with your brand and product interface. When the visuals match the app’s real UI and the brand’s look, it builds trust and makes the experience seamless.
12 best software explainer video examples
Here’s a selection of explainer videos from software companies that show how different companies present their products clearly and build customer engagement with video through storytelling and design. Some use real interface visuals, others rely on whiteboard animation or motion graphics for software, but all focus on helping viewers quickly understand what the software solution does and why it matters.
- Sievo — procurement analytics platform
This software explainer video shows how Sievo helps large companies bring all their spend data together in one place. It starts with a common problem: messy spreadsheets and disconnected systems, and then clearly demonstrates how Sievo simplifies analysis with a single, easy-to-read dashboard — a good example of a B2B explainer video that makes data storytelling simple.
- Why it works: it starts with a situation most teams know well and lets the product quietly solve it on screen. The flow feels natural, with visuals that follow the real interface and a rhythm that mirrors how the software is used day to day.
- What other companies can learn: focus on moments your audience recognizes. When the story feels real, viewers understand the value without needing extra explanation.
- MAIA Synergy — business automation platform
This app explainer video shows how MAIA Synergy helps teams cut down on manual tasks by introducing clear, automated workflows. Viewers see how everyday actions, such as creating tasks, sending approvals, and tracking reports connect inside one platform. The visuals follow the real interface, while the pacing and smooth motion guide the viewer naturally from one step to the next.
- Why it works: it focuses on how the product actually fits into daily work instead of describing features in theory. The pacing and tone reflect the calm efficiency the software promises.
- What other companies can learn: show your product in motion, not in slides. When viewers can follow real steps, understanding comes naturally.
- Trello — task planning
This short product demo video highlights Trello’s Inbox and Planner features through a relatable story of missed tasks and cluttered schedules. In under two minutes, the video demonstrates how Trello helps bring order to a messy schedule, featuring real interface shots, a steady rhythm, and light, energetic music.
- Why it works: it starts with a feeling everyone knows — being overwhelmed — and lets the product quietly solve it, so the story feels genuine rather than scripted.
- What other companies can learn: show real workflows instead of listing features, and keep the story short — clarity and rhythm matter more than length.
- Comarch — digital transformation platform
This video introduces Comarch as a single system that connects business processes and data across departments. Instead of diving straight into product specs, it shows what happens when everyday operations run separately and how one platform can bring order to that chaos.
- Why it works: it focuses on a situation decision-makers know well — inefficiency caused by scattered systems — and offers a calm, structured solution. The animation mirrors the brand’s reliability and clarity.
- What other companies can learn: speak to real pain points before showing the product. When the audience recognizes the problem, the solution feels both logical and credible.
- Innovative Tech Solution — 2D explainer video
This 2D explainer video presents a new tech product that improves how data moves between devices. Since the real interface was still in development, the story uses clean shapes and motion to show how the system works. Viewers can easily see how data connects and flows step by step, without any complex visuals or technical details.
- Why it works: animated style explains an abstract concept through clear visual logic, using design to replace missing UI elements. The result feels polished yet easy to follow.
- What other companies can learn: when your product is still in development, focus on the idea behind it. Strong visuals and structure can communicate value even before the interface exists.
- Salesforce — automated prospecting
This Salesforce Data Cloud & Agentforce SAAS promotional video shows how AI enhances sales, service, and marketing through automation and real-time data. In just half a minute, it combines strong narration with fast, fluid visuals to show each feature in action — from automated lead prospecting to smarter customer service.
- Why it works: instead of explaining what AI is, it demonstrates what it does — linking abstract tech with clear business outcomes.
- What other companies can learn: focus on outcomes, not features. Show how your product changes daily work, and let the visuals prove your point instead of relying on technical detail.
- YASSI — automotive & API platform
YASSI helps automotive companies manage vehicle and driver data through a single API. This high-converting explainer video shows how the platform keeps information flowing between systems without delays or errors. The animation style is clean and understated, using small motion cues to make each step easy to follow.
- Why it works: it focuses on accuracy and reliability — two things the target audience values most — and uses a calm, precise tone to reflect that.
- What other companies can learn: let the pace and visuals mirror your product’s character. When the style matches what your software stands for, the message feels more authentic.
- Toggle — investment AI platform
Toggle uses artificial intelligence to turn raw market data into clear investment insights. The software demo animation shows this process step by step, from collecting numbers to generating smart suggestions for users. Instead of relying on technical graphs, it uses smooth motion and visual symbols to make complex ideas easy to follow.
- Why it works: it replaces technical detail with visual clarity, helping viewers grasp the product’s value quickly.
- What other companies can learn: use design to simplify complex technology. When visuals do the explaining, the message stays sharp and easy to remember.
- Amazon Q Developer — developing copilot
This product walkthrough video introduces Amazon Q Developer, a tool that helps teams detect and fix application issues faster using AI and AWS’s own operational knowledge base. The video walks through a real-world outage, tracing how the system finds the root cause, suggests what to fix, and brings people together through Slack and other tools.
- Why it works: it shows a situation every operator recognizes and lets the product solve it naturally, without technical jargon.
- What other companies can learn: let viewers see your product at work. A real scenario speaks louder than a list of functions.
- Bookingkit — SaaS for tour & activity providers
Bookingkit helps tour and activity operators manage bookings and payments from one dashboard. The video shows a small business owner overwhelmed by manual work, then introduces the platform as a simple, well-organized solution. Its tone is light and practical, with visuals that match the brand’s friendly, modern feel.
- Why it works: it shows the contrast between chaos and control in a way viewers can relate to, keeping the story short and focused.
- What other companies can learn: show transformation, not features. Let viewers see the before and after — it’s the clearest way to prove value.
- Socket Supply — developer tools platform
Socket Supply offers developers a unified framework for building cross-platform apps. The video turns a complex technical idea into a clear visual flow, using animated code lines and modular shapes to show how everything connects. The result feels concise and purposeful, fitting the mindset of a developer audience.
- Why it works: it respects the viewer’s technical knowledge while keeping the message accessible and direct.
- What other companies can learn: when speaking to expert audiences, clarity and pacing matter more than simplification — show precision, not jargon.
- Bolt — taxi app
This short explainer focuses entirely on the Bolt app interface, showing each step of the ride-booking process — setting a destination, requesting a ride, and tracking the driver’s arrival. The clean layout, quick transitions, and friendly voiceover keep the message simple and direct.
- Why it works: it mirrors the product experience exactly — fast, clear, and easy to follow.
- What other companies can learn: if your software is intuitive, let the interface speak for itself. A clear walkthrough can be more persuasive than any scripted story.
How Blue Carrot can help your business
At Blue Carrot, we help technology and SaaS brands with corporate video production. Our focus is on animated explainer videos, software demos, and user onboarding videos that make your product feel approachable, credible, and worth exploring. Each project begins with getting to know your users and how your product actually works. From there, we turn what we’ve learned into a story told through straightforward, genuine, and easy-to-follow visuals.
Over the years, we’ve created dozens of video content strategies for AI, fintech, and enterprise clients, combining storytelling, motion design, and UI-based visuals to make engaging video content while keeping explainer video cost aligned with business goals.
If you’re looking for inspiration, explore our insights on tech explainer videos and SaaS product videos — a closer look at how modern brands use short-form video content to communicate complex ideas clearly.
To learn more about our approach to the process from idea to final animation, visit our page on SaaS video production services. It breaks down the workflow, creative stages, and the value a professional studio can bring to your product communication.
Conclusion
A good explainer video clearly shows what your product does in a simple and genuine way. The story unfolds naturally, and the visuals accurately reflect how the software operates in real life.
If you’d like to create one for your product, contact Blue Carrot. We’ll help you craft a clear, well-paced video that effectively highlights what truly matters to your audience.
