SaaS video production services

At Blue Carrot, we create insightful SaaS product videos that make your marketing strategies excel. The services include full-cycle video production from idea to rotation-ready SaaS video. The SaaS promo videos clients get from us are target audience research-based and designed to fit your marketing objectives and brand visual guidelines.

SaaS video value

Each prospect moves through a funnel’s stages to become a customer.

Awareness

Capture attention

Interest

Showcase value

Decision

Address concerns

Loyalty

Strengthen relationships

Client

Due to the non-material nature, software as a service product is hard to explain in a nutshell. As an SaaS video production company, Blue Carrot addresses this issue by creating promo videos, short SaaS product videos, and demo videos for brands.

Using our animated stories, you create both a brilliant user experience and brand image that sticks in your followers’ minds.

3 major issues SaaS videos resolve

01.

Nothing to show customers

Help your SaaS company go visual and appeal to your customers with SaaS promo videos filled with smooth animations.

02.

A target customer is difficult to spot

Raise brand awareness through SaaS promo videos that are amusing and easy-to-digest. Start them by visualizing a customer’s pain point.

03.

Innovations are hard to explain

Help people to delve into your offer, spending a minimum of time and cognitive resources with software as a service videos.

How we make SaaS promo video

There are 4 steps in SaaS product demo video production. You will have the opportunity to review our work at each step and add your suggestions.

01. 1st week

Strategy Meeting & Scripting

You share your video marketing goals and project requirements with us. We develop a creative concept, project outlines, and a working script.

02. 2nd week

Storyboarding & VO Casting

You review our complete storyboard, which is a sequence of sketches designed for you and our creative team to understand key things about your future SaaS video. Together, we also cast and select voiceover artists.

03. 3rd and 4th weeks

Style-framing and Illustrating

Here, you check out our style-frame featuring main characters, objects, and locations. Once the style is defined, we create illustrations for your SaaS company video.

04. 5th and 6th weeks

Animating

See how animated static illustrations are turned into a holistic video clip! Then, music and sound effects are added. You check out the results and leave final suggestions, if needed.

Testimonials & Case studies

Explainer video

TTRS

Goal:

Create an explainer video for the online program, where the target audience is mature learners of all ages and backgrounds.

SaaS video content solution:

90-second emotional video created in the 2D cutout style.

Results:

The client's team noticed an increase in the engagement rate.
The video gained art-recognitions on Behance.

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Blue Carrot's output has just been launched on social media. The company is pleased with the project's outcome. Customers can expect excellent engagement from the team.

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Meredith Cicerchia

Marketing Manager at Touch-type Read and Spell

Explainer video

Scratchpay

Goal:

Explain an innovative payment service in an easy-to-understand way.

SaaS video content solution:

64-second explainer video done in a playful style with a pet-friendly feel as well as a 25-second short version of the video for use on social media.

Results:

86% — average viewer engagement, 34% — play rate, 8.5% — CTA clicks.

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I had a fantastic experience working with Blue Carrot and will be using them for the majority of our company's creative projects going forward.

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Neil Stanga

VP of Marketing and Business Development Scratch Financial, Inc

Who’s involved in video production for SaaS

Client

At Blue Carrot, the client takes part in all processes concerning SaaS video production. Your goals, ideas, and comments are our compass.

Creative producer

This is a person who understands your marketing goals, corporate culture, and requirements while serving as a single touchpoint between you and the team of artists. They organize the work of the team and are responsible for the final result.

Scriptwriter

Blue Carrot scriptwriters have won international awards including Cannes Corporate Media & TV Awards. Their superpower is the ability to quickly get acquainted with any topic, from microbiology to IT, and build a story that perfectly suits a video format and appeals to the personal experience of your audience.

Storyboard artist

This team member creates compositions and sketches of future scenes and puts them in the correct order so that everyone, including you and the rest of the team, can imagine the future product.

Illustrator

These are the artists who create visuals necessary for the further production of animation (character design, locations, objects) and make future videos resonate with personal user experience. Our artists work in different styles and know how to feel your brand.

Animator

We need these specialists so that everything that we discussed with you in the script development, storyboarding, and illustration stages turns from words and static images into a video. They do magic!

Sound designer

The expressiveness and meaningfulness of your SaaS video can be increased by an audio track. Our sound designer creates the soundtrack by bringing together music, voiceover, and sound effects.

Voiceover artist

Most of the visual stories are accompanied by a voiceover. Blue Carrot has a wide base of VO artists, including native speakers of different languages, as well as a variety of ages, genders, nationalities, tonalities, and modalities of voice.

Blue Carrot is about high-quality B2B and B2C SaaS videos that convert

We have already created SaaS product videos featuring the advantages of digital products for clients in healthcare, retail, education, manufacture, fashion, and many other areas.

Video production for SaaS solutions:

Healthcare

Finance & Insurance

Cybersecurity

Beauty

HR

E-commerce

Techniques we use:

Cutout

Motion graphics

Frame by frame (traditional)

Whiteboard

3D

Live shooting

How much do SaaS promo videos cost?

On average, it takes us 4 to 8 weeks and 100 to 300 artist hours to produce a 1 to 3 minute SaaS video from scratch.

The major factors influencing SaaS video production service timelines and pricing are the animation style and video duration.

SaaS video production services

SAAS video by Blue Carrot

ecosio

Parallelo

Socket Supply

Route4Gas Platfrom

Toggle (Investment platform)

Manymore

Cover any funnel stages with SaaS videos

3 major issues SaaS videos resolve

If you have other problems that you want to solve with videos tell us about them and get a personalized offer.

SaaS product videos benefits

How we make SaaS promo video

Make a SaaS promo video that converts with top-notch solutions

Testimonials & Case studies